10 Trends in Event Technology You Need to Know About

Event planners and venues can gain a competitive edge by being aware of emerging event technology trends and implementing the most beneficial ones. According to studies, employing technology at events can boost productivity by 27% and attendance by 20%.

However, with new event technologies appearing all the time, how do you choose which ones to take into account? We have all the event technological developments you need to know for success, from design to debriefing.

What are the benefits of event technology?

Event planners and participants alike gain from event technology.

Event technology can greatly simplify the lives of event organizers. With elegant, efficient automations, it saves you time when selling tickets, onboarding customers or suppliers, advertising your event, and analyzing the data.

Event technology, such as specialised marketing tools, can help you boost engagement rates with potential attendees by enabling you to handle your event marketing online and turn web users or social media followers into legitimate ticket buyers.

With the use of event technology, you can measure important aspects of your event and gain valuable insights by gaining access to data such as attendee and ticket holder information. You can use this information to modify your marketing and event planning tactics both during and after the event.

Event technology can improve the user experience for attendees. User journeys are greatly reduced by services like live chat, event apps, online carts, and digital ticketing. Customers are happier when there is less friction, and they are more likely to come to your next event!

How Event Technology Can Help Planners

Where do you start with so much technology available? Let’s discuss the many ways that event technology can support planners, as well as some essential tech tools that any planner should have on hand.

• Software for on-site event check-in can help you get real-time attendance information and expedite the registration process.
• With the help of a venue sourcing platform, you can easily locate the ideal hotels and venues worldwide for events of any size.
• Find seasoned suppliers for your virtual, hybrid, and live events. Look through and find thousands of service providers to meet your needs for the event.
• Make use of augmented reality and virtual photo-realistic 3D technology to create engaging virtual exhibits and explore locations right from your computer.
• Automate the booking and management of room blocks to save time and gain data insight without having to update spreadsheets by hand.
• Using corporate travel management software, you can gather the information you need to request hotel bids, negotiate contracts, benchmark your program, and conduct audits.
• Use attendee data tracking to determine which event programming is most effective, then share your findings to demonstrate return on investment.

10 Trends in Event Technology You Need to Know 

We’ve put together a list of the newest event technologies you should be aware of because we recognize the value of these tools and believe they are a trend that will continue.

Any company that wants to grow knows how important it is to develop trust and brand awareness. You can effectively communicate your ideas, concepts, and products to your intended audience by organizing conferences, events, or webinars of the highest caliber.

1. Contactless Verification

The world is depending more and more on remote interfacing and contactless technologies.Attendees can avoid interacting with staff during check-in by using contactless solutions, such as ticketing, check-in, and product and exhibitor interactions, which are managed via QR codes.

The check-in kiosks are provided by the event technology vendor, and guests use their phones to scan a QR code. To make badge pickup simple, the software prints the attendee’s badge at a nearby location.

In addition to improving safety and health precautions, contactless check-in is quicker and safer than traditional check-in. At last, you can bid farewell to lengthy lineups and traffic jams.

2. Live Streaming

The idea of live streaming is not new, particularly with the advancement of streaming services by event tech companies to support virtual events.

This implies that your guests—especially those watching from a distance—expect the highest caliber streams. You can seamlessly blend live and pre-recorded video, switch between virtual and hybrid events, sync multiple locations with your live audience, and integrate your preferred streaming service with a comprehensive solution.

3. Event Gamification

Friendly competition is a great way to increase fun and engagement at events through gamification.

Customizable games are a common feature of event management platforms, enabling event planners to design tasks like visiting an exhibitor booth or answering trivia questions at the conclusion of a session.

Attendees enter matching codes on the event app to earn points. Make sure to reward your leaders regularly with irresistible prizes.

‍4. Event Diagramming and Digital Floor Plans

Similar to how architects use plans to design and build homes, an increasing number of event organizers are using event diagramming software to create to-scale, three-dimensional renderings of their event spaces.

Event planners are equipped with a potent marketing tool with drag-and-drop functionality, 3D tutorials, seating and stage design, and booth and vendor mapping.

Event planners can also make interactive maps for their hybrid and in-person events using event apps that include digital floor plans. Through the event app, participants can examine speaker bios and session topics by selecting a breakout room. On the map of the exhibition hall, they can locate their booth by tapping the logo of a sponsor.

5. Wearable Technology

Most event management platforms offer some sort of metrics and data related to the events. However, wearable event technologies go one step further by monitoring essential event data without obstructing exhibitors’ or attendees’ experiences.

Wearable technology uses wristbands or “smart” badges to track a variety of event metrics, such as exhibitor halls and foot traffic. With the use of this technology, organizers can keep an eye on staffing levels and react quickly to eliminate bottlenecks.

It also enables organizers to monitor the arrival of prominent guests and keynote speakers, provide access to VIP areas, monitor social distance, and gauge how much time attendees spend interacting with exhibitors.‍

‍6. Holograms

The Jetsons are no longer the only ones with holograms. Holograms will be a helpful tool for surprising guests, instructing prospective partners, and showing products to customers in ways that are rarely seen.

Event Works 4D is a top video production company in Ohio that offers immersive holographic speaker support, life-size holographic presentations, and 3D holographic mixed reality displays for a variety of events.

Holograms are ideal for event venues because they can be used in almost any kind of setting, regardless of size or shape. The majority of hologram units are self-contained and include all the necessary audio and visual equipment. They can be used in a temporary or permanent manner. ‍‍

7. Digital Photo Booths

Virtual video booths, which allow attendees to share testimonials, raise awareness for a cause, and get more results, are going to become more and more popular for online and hybrid events as event planners continue to realize the power of video marketing.

Virtual photo booths allow you to take GIFs, Boomerangs, branded photos, and quick films of your guests both on-site and off. The branded channel’s engagement rate rises as a result. In addition to auto-generated event hashtags and captions, it can enhance organic SEO.

8. Live Translation

Event organizers can scale their events and reach a larger audience in the era of virtual events. Language obstacles are still one of the biggest obstacles, though.

Even though many events in the US are still conducted primarily in English, it is still a useful tool to establish a connection with attendees who do not speak the presenter’s native tongue because they would otherwise be missing out on the experience.

In the past, in order to conduct meetings and events, event planners had to pay outside interpreters. Businesses will become truly global as live translation tools for digital events become more numerous and more readily available.

Events with a preponderance of English speakers may invite non-native speakers. Furthermore, specific attendance groups from other parts of the world can be reached.

9. QR Codes

Physical marketing materials such as speaker business cards, event flyers, and postcards for event ticket leads can be enhanced with a QR code. Event planners should utilize the landing page more frequently because it is a crucial selling point. QR codes can even be used to arrange registration for events.

In accordance with current health recommendations, QR codes can provide an additional touch and a sanitized means of communication between event organizers and attendees. Venue maps, event check-ins, brand experiences, and other services can all be obtained with QR codes.

10. Augmented and Virtual Reality

These days, augmented and virtual reality are highly popular. By integrating the event technology trend with both in-person and remote experiences, it elevates engagement to a new level.

In order to immerse attendees in 360-degree video presentations and interactive data visualizations, virtual reality headsets may be made available on-site. On the other hand, participants via digital means can join the live event concurrently, creating the impression that everyone is present in the same room at the same time.

In order to stand out from the competition, exhibitors and vendors are increasingly offering highly immersive booth experiences. A headset can be worn by participants to access a virtual environment.

2024: A promising year for the events and conferences sector

With new trends emerging all the time, like the rise of AI and the need to find new ways to engage audiences, the world of meetings and events is always changing. Sustaining success requires staying atop these waves.

Make use of these trends to stay on top of meeting and event trends going forward and plan your strategy for 2024 and beyond. 

For deeper insights into the 2024 trends shaping meetings and events, Contact us at www.eventplus.online.